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Life-Sized LEGO Blocks

Tara Ketchum's Concrete LEGO Blocks are Solid

— July 1, 2011 — Life-Stages
Who says grownups can't have fun too? These concrete LEGO blocks are for anyone with a passion for stackin'.

Tara Ketchum is the clever creator of these concrete LEGO blocks. Ketchum realized that people of all ages share a love for building structures. Many children grow up playing with building blocks, and she wanted to continue the tradition into adulthood. The resulting product are life-size LEGO bricks -- notches and all. These blocks can connect and stack, just like little LEGOs can.

Build an invincible fortress or chic shelter with these fun concrete LEGO blocks.

Implications - Consumers embrace products that induce in them feelings of nostalgia; they appreciate them for their ability to remind them of pleasant past experiences. Products such as this one are popular because they make reference to a major element of popular culture which consumers can relate to. Companies should incorporate elements of popular culture into their product designs if they want to appeal to a wider demographic.
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