Ecover's Concentrated Laundry Capsules Use Upcycled Petals & Apricots
Laura McQuarrie — April 10, 2024 — Eco
References: ecover & packagingnews
Consumers are cleaning up their household riuals by opting for laundry products that maximize value and conserve water, and Ecover's concentrated laundry capsules feature 75% bio-based ingredients and upcycled fragrances.
These multi-benefit laundry capsules with a double-concentrated formula effectively fight stubborn stains, keep colors bright and remove bobbling from cotton fibres after multiple washes. Free from animal by-products, dyes, phosphonates and optical brighteners, Ecover's Bio Laundry Capsules share fresh, fragrances, Lilac & Rescued Rose and Almond & Rescued Apricot, with at least 50% upcycled ingredients.
The 100% soluble concentrated laundry capsules are packaged in child-resistant 90% recycled cardboard packaging, and the CarbonNeutral certified product ultimately helps consumers reduce their impact and eliminates the guesswork out of perfectly portioning detergent to wash clothes and household textiles.
These multi-benefit laundry capsules with a double-concentrated formula effectively fight stubborn stains, keep colors bright and remove bobbling from cotton fibres after multiple washes. Free from animal by-products, dyes, phosphonates and optical brighteners, Ecover's Bio Laundry Capsules share fresh, fragrances, Lilac & Rescued Rose and Almond & Rescued Apricot, with at least 50% upcycled ingredients.
The 100% soluble concentrated laundry capsules are packaged in child-resistant 90% recycled cardboard packaging, and the CarbonNeutral certified product ultimately helps consumers reduce their impact and eliminates the guesswork out of perfectly portioning detergent to wash clothes and household textiles.
Trend Themes
1. Eco-friendly Cleaning Products - Opportunities for brands to innovate with sustainable materials and upcycled ingredients in household cleaning products.
2. Concentrated Formulas - Potential to disrupt the market with highly concentrated laundry capsules that offer superior cleaning power and reduce packaging waste.
3. Child-resistant Packaging - Innovative packaging solutions that prioritize child safety and environmental sustainability in product design.
Industry Implications
1. Household Cleaning Products - The household cleaning industry can explore bio-based and concentrated formulas to meet consumer demand for eco-friendly solutions.
2. Packaging and Labeling - Opportunities exist in the packaging industry to develop sustainable, child-resistant packaging solutions for various consumer products.
3. Retail and Consumer Goods - Retailers can tap into the growing trend of eco-conscious consumers by offering innovative, sustainable household products with unique packaging features.
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