The latest furniture brand to emerge from Denmark's Copenhagen is the COMMON label, which delivers a range of contemporary furniture designs. COMMON draws in the talents of high profile designers -- this includes the works of SHoP Architects, Daum and Pferdgarten, Bjarke Ingels Group, Geckleler Michels, Chris Liljenberg Halstrom and Studio David Thulstrup.
The new label spotlights its focus on the quality of home furnishings, ensuring that the pieces are crafted with the highest possible quality for an accessible price, while simultaneously maintaining an ethical production standard. COMMON works alongside manufacturers from Lithuania and Estonia that have a correlated alignment of ethics when producing sustainable products. The furniture that COMMON constructs use Kvadrat upholstery and FSC-verified wooden frames, to ensure that the wood's harvest doesn't surpass its regrowth.
Key Themes Behind This Trend
- Sustainable Furniture Design
- Opportunity for disruptive innovation in creating contemporary furniture designs that prioritize ethical production and use sustainable materials.
- Collaborative Design Partnerships
- Opportunity for disruptive innovation in partnering with high profile designers to create unique and accessible furniture designs.
- Ethical Manufacturing Practices
- Opportunity for disruptive innovation in working with manufacturers that have a shared commitment to ethical and sustainable production standards.
Where This Applies
- Furniture Manufacturing
- Opportunity for disruptive innovation in integrating sustainable materials and ethical production practices into furniture manufacturing.
- Interior Design
- Opportunity for disruptive innovation in incorporating sustainable furniture designs into interior design projects.
- Textile Industry
- Opportunity for disruptive innovation in collaborating with textile manufacturers to create sustainable upholstery materials for furniture.
