Brimmed Paper Bag Hats

The 'Comme des Garçons Shirt' is a PVC-Wrapped Wide-Brimmed Headpiece

The Comme des Garçons Shirt is an extension piece to the brand's highly popular signature brown paper tote bag. This new item the label introduced is a wide-brimmed hat wrapped in polyvinyl and craft paper materials, resembling the classic brown paper bag. Similar to the tote bag, the brimmed headpiece is crafted from a beige colored natural fiber craft paper. The translucent PVC wrapping protects the paper materials.

The craft paper material enables natural creasing and crinkle details to really imitate the look of a paper bag. The clear PVC adds a glossy finish on top of the textured look and it has white stitching as an additional contrast and muted detail. The Comme des Garçons Shirt paper brimmed hat is available for purchase at select retail locations and online at SSENSE and Farfetch for the price os $310 USD.

Image Credit: Comme des Garçons

Brimmed Paper Bag Hats
Creating stylish accessories that imitate and elevate everyday objects can create new fashion trends.
Polyvinyl Accents
Integrating clear PVC wrapping into fashion items to add an adjustable glossy finish creates high-end trends that protect weaker materials.
Textured Look with Craft Paper
Using craft paper to create a textured look for fashion items is a possible new trend that brings sustainability and natural aesthetics to the style.

Where This Applies

Fashion and Apparel
Brands can think outside of the box and introduce unique, creative pieces like the Comme des Garçons Shirt for fashion-conscious consumers.
Retail
Retailers can capitalize on the trend by investing in custom-made paper accessories from vendors or starting in-house production to attract new customers.
Sustainable Fashion
Crafting sustainable fashion accessories is a necessity in today's eco-conscious environment, making brands who choose to use natural fibers and materials more appealing to consumers.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 25%
Freshness 8%

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