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These COMME des GARÇONS PLAY Tees Feature Branded Emoticon Hearts

 - Jul 3, 2017
References: hypebeast
The COMME des GARÇONS PLAY lineup has been identified by the iconic eyed hearts logo for many years, so the brand looks to help revamp the logo to give it a bit of connectivity to present culture. The new tee collection from the fashion brand sees the heart logo updated in a series of ways that make it look like an Emoji character that you'd find on a smartphone keyboard. This includes white, black and red varieties to create hearts with smiles, tears and much more.

The COMME des GARÇONS PLAY tees are a stylish new lineup from the brand that ties in the present focus on digital imagery that is continuing to permeate culture and transition from the screen to the real world.