These COMME des GARÇONS PLAY Tees Feature Branded Emoticon Hearts
Michael Hemsworth — July 3, 2017 — Fashion
References: hypebeast
The COMME des GARÇONS PLAY lineup has been identified by the iconic eyed hearts logo for many years, so the brand looks to help revamp the logo to give it a bit of connectivity to present culture. The new tee collection from the fashion brand sees the heart logo updated in a series of ways that make it look like an Emoji character that you'd find on a smartphone keyboard. This includes white, black and red varieties to create hearts with smiles, tears and much more.
The COMME des GARÇONS PLAY tees are a stylish new lineup from the brand that ties in the present focus on digital imagery that is continuing to permeate culture and transition from the screen to the real world.
The COMME des GARÇONS PLAY tees are a stylish new lineup from the brand that ties in the present focus on digital imagery that is continuing to permeate culture and transition from the screen to the real world.
Trend Themes
1. Emoji-inspired Fashion - Fashion brands can explore ways of incorporating trendy emoticons and digital imagery into their products, like COMME des GARÇONS PLAY's t-shirt collection featuring branded heart emojis.
2. Virtual-to-physical Transition - As digital trends continue to move to the physical world, brands can take advantage of this transition by creating products that bridge the two worlds, such as the new COMME des GARÇONS PLAY tees.
3. Emoticon Marketing - Building brand identity around trendy emoticons could prove to be a successful marketing strategy for companies, similar to the iconic eyed heart logo for COMME des GARÇONS PLAY.
Industry Implications
1. Fashion - The fashion industry can capitalize on the popularity of digital imagery by creating products like the emoticon-inspired tees released by COMME des GARÇONS PLAY.
2. Marketing and Advertising - Marketing and advertising industries can take advantage of the popularity of emojis and digital imagery by incorporating them into brand identity and campaigns, as seen in COMME des GARÇONS PLAY's logo.
3. Tech - As digital trends continue to permeate culture, tech industries can explore ways to incorporate digital imagery and emoticons into their products, like in the COMME des GARÇONS PLAY t-shirt collection.
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