Traditionally, the process of coloring hair has been toxic and damaging to hair but Virtue ColorKick sets itself apart as an innovative, single-ingredient treatment that promises to actually enhance the health of one's hair. The pure, human keratin hair filler can be added to any color service, as it dissolves easily, does not dilute color and works with all hair types.
After a single vial of ColorKick is added to a mixture and blended, it can be applied to the hair as usual for enhanced shine, strength and richness. Virtue ColorKick is free from toxins, chemicals and preservatives, offering a clean and simple way for salons to add value to their haircare services.
In the haircare category, Virtue ColorKick was named a winner in the 2019 Indie Beauty Innovators Awards.