Fifteen year-old Norwegian brand Kari Traa is gaining popularity in the U.S. market with its colorful activewear ensembles that are made to suit any shape and size. From the Nora Singlet and the Sjølvsagt Capri to the Svala Tee and the flowery Var Sports Bra, Kari Traa's designs are meant to empower women to be open, happy and healthy. The Norwegian brand is named after an Olympic freeskier who won gold at the 2002 Winter Olympics.
Often overlooked in athletic gear, bright hues can do wonders for the spirit and motivation during a training session. Hence, Kari Traa's dedication to providing its customer base with playfully colorful activewear in various sporty and elegant silhouettes can really bring up the confidence and the motivation of the everyday athlete.