Footwear label Vans introduces its latest collection entitled 'Color Theory' for the Spring/Summer 2018 season. The newest capsule is comprised of the label's most iconic footwear models along with a selection of apparel. The concept that lies behind the Color Theory collection is to continue blurring the line that crosses between traditional gender ideals. The series opens up the opportunity for anyone to mix and match colors that match their individual personalities through its gender-neutral colorways.
Color Theory features the Authentic sneakers, the Slip-Ons, Era, Sk8-Hi, and the Old Skools -- there are also a series of updated crewneck sweaters, hoodies, t-shirts, and hats. All of the pieces will be made in unisex sizing and offered in tonal choices such as black, bleached apricot, white, Corsair, and dry rose. All of the items are available now online at Vans.
Key Themes Behind This Trend
- Gender-neutral Fashion
- Vans' Color Theory collection blurs traditional gender ideals, creating opportunities for other brands to tap into the growing demand for gender-neutral fashion.
- Personalized Colorways
- The Color Theory collection allows consumers to mix and match colors to reflect their individual personalities, presenting opportunities for customization and personalization in the fashion industry.
- Inclusive Sizing
- By offering unisex sizing, Vans is addressing the need for inclusivity in fashion, opening up possibilities for other brands to cater to a wider range of body types.
Where This Applies
- Fashion
- The Color Theory collection by Vans showcases the potential for gender-neutral fashion in the industry, inspiring other fashion brands to explore this trend.
- Customization
- Vans' Color Theory collection demonstrates the demand for personalized colorways, offering opportunities for brands in the customization industry to create personalized fashion products.
- Inclusive Fashion
- The unisex sizing in Vans' Color Theory collection highlights the importance of inclusivity in the fashion industry, encouraging other brands to adopt more inclusive practices.
