The 'Color Me Blind' image series by Reno Mezger graces the latest issue of
GZ Plus. This color-enriched editorial features Select London face Leanne Eshuis who channels a style chameleon while posing in a studio setting.
The model is transformed from edgy rocker to an ethereal goddess thanks to hair and makeup work by talented beauty artist Peggy Kurka. Leanne sports both slicked back hair looks and electric hued extensions that give her an edgier aesthetic.
The 'Color Me Blind' editorial for GZ Plus features creative art direction by Katja Herz. The conceptual beauty story plays with bold cosmetics and colorful body paint applications to bring model Leanne's beauty to life in an unexpected and unconventional way.
What's Driving This Trend
- Bold Cosmetics
- Disruptive innovation opportunity: Developing new and innovative bold cosmetics products that push the boundaries of traditional makeup.
- Colorful Body Paint
- Disruptive innovation opportunity: Creating new body paint formulations and applications that offer unique and long-lasting vibrant colors.
- Creative Art Direction
- Disruptive innovation opportunity: Using innovative technologies and techniques to enhance the creative art direction in makeup editorials, such as augmented reality or interactive installations.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Incorporating technology into cosmetic products, such as smart makeup that adapts to users' skin tones and preferences.
- Fashion
- Disruptive innovation opportunity: Integrating makeup artistry and fashion design to create wearable makeup looks that complement the latest fashion trends and collections.
- Photography
- Disruptive innovation opportunity: Developing new photography techniques and equipment specifically designed to capture the vibrant colors and intricate details of makeup editorials.
