Color-Changing Swim Shorts

SEA'SONS Created the World's First Swimsuit That Changes Shades

SEA'SONS is a clothing brand that created the world's first pair of color-changing swim shorts. The shorts were made to mix technology with fashion and will change color as soon as they come into contact with water. These new swim shorts for men come in multiple color options, each one changing to a new color based on temperature and water.

The traditional pair is yellow as it is worn, because the fabric is warmed by the body temperature and the sun—yet the swim shorts turn orange when the fabric is cold, such as coming in contact with water from a lake, swimming pool or the ocean. With large pockets, nickel detailing and an elegant design, these 100% polyester color-changing swim shorts were made to last, be fast-drying and light.

Image Credit: SEA'SONS, Kickstarter

Color-changing Clothing
There is an opportunity to create a line of clothing where the color changes based on environmental factors, such as weather or light.
Smart Fashion
Developing clothing integrated with technology, such as color-changing fabric, opens up a new category of smart fashion.
Sustainable Swimwear
Creating eco-friendly swimwear that changes color based on environmental factors can help promote sustainable fashion.

Where This Applies

Fashion and Apparel
There are opportunities for clothing manufacturers to integrate technology and produce functional fashionable wear.
Sports and Recreation
A line of sportswear with color-changing fabric technology can attract new customers with innovative designs and materials.
Consumer Electronics
The production of color-changing fabrics and materials can also create new opportunities for consumer electronics manufacturers to develop innovative products.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 76%
Freshness 8%