On February 28, 2016, the world might finally witness Leonardo DiCaprio win an Academy Awards -- which the latest series of CollegeHumor Honest Posters addresses. Once again stating the obvious in a series of clever observations and tweaked designs, this year's Oscar-nominated films are reduced to their most concentrated truths.
In addition to the exasperated sentiment of just giving Leo an oscar already for 'The Revenant, the CollegeHumor Honest Posters series also hones in on such movies as 'The Martian,' 'The Hateful Eight' and 'Mad Max: Fury Road.' Most importantly, however, CollegeHumor addresses the blatant diversity problem of the Academy Awards through the snubbed 'Beasts of No Nation' and 'Straight Outta Compton.' As Fast Company points out, these particular posters perfectly accompany the popular #OscarsSoWhite hashtag.
Why This Trend Is Growing
- Honest Posters
- Creating posters that state the obvious could be a disruptive marketing strategy.
- Academy Awards' Diversity Issues
- Addressing diversity issues in posters and marketing material could address important social issues and appeal to socially conscious consumers.
- Social Media Campaigns
- Social media campaigns like CollegeHumor's Honest Posters can leverage current events to create viral content that highlights important issues.
Industries Being Reshaped
- Marketing
- The creation of honest posters and viral social media campaigns could disrupt traditional marketing techniques.
- Entertainment
- Addressing diversity issues in promotional material and award ceremonies would appeal to a larger, more diverse audience.
- Social Activism
- Using advertising and marketing mediums to draw attention to social issues like diversity and representation could create a disruptively socially-conscious branding strategy.
