Complete Oral Care Toothpastes

'Colgate Total SF' Cares for the Gums, Teeth, Tongue and Cheeks

When it comes to oral care products, consumers are familiar with the idea of solutions that will support healthy teeth and gums but the newest Colgate Total SF toothpaste addresses everything from the cheeks to the tongue. Now that health-conscious consumers are concerned about their holistic well-being, this toothpaste offers a do-it-all approach with a formula that helps to simultaneously reduce sensitivity, strengthen enamel, fight bacteria on the teeth and tongue, plus provide many more complete oral health benefits with regular brushing.

The all-new Colgate Total SF (which gets its name from its Stannous Fluoride formula) boasts cooling flavors and helps to instantly neutralize the odors that are associated with bad breath.

Recently, the innovative new oral care product from Colgate made its debut with a Super Bowl ad spot.

Holistic Oral Care
The newest Colgate Total SF toothpaste addresses everything from the cheeks to the tongue, providing a holistic approach to oral health.
Complete Oral Health Benefits
Colgate Total SF toothpaste offers a do-it-all approach, helping to reduce sensitivity, strengthen enamel, fight bacteria, and provide other complete oral health benefits.
Instant Odor Neutralization
The cooling flavors of Colgate Total SF help to instantly neutralize odors associated with bad breath.

Sectors Adopting This

Oral Care
The oral care industry can explore holistic oral care solutions to address the complete range of oral health needs.
Personal Care
The personal care industry can tap into the trend of complete oral health benefits by integrating advanced formulas and ingredients into their products.
Health and Wellness
The health and wellness industry can incorporate instant odor neutralization technologies to provide comprehensive solutions for consumers' well-being.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 6%
Freshness 8%