Colgate Promotes White Smiles in Hamburg, Germany

 - Aug 11, 2009
References: toxel & geekologie
Advertising agency Jung von Matt teamed with Colgate Smile Kids Toothbrushes for a dentist office publicity stunt to lighten up the trip to the dentist office.

Jung von Matt and Colgate gave surgical masks with silly (and somewhat creepy) smiles to dentist offices in Hamburg, Germany in hopes of making the trip to the dentist easier on kids, and to teach them about white smiles.

While I would personally be a bit terrified if my dentist sat above me wearing this mask, it’s a fun idea.