A person can sometimes feel like a fixture on the wall when trapped inside all day, as the Coleman campaign illustrates. In place of a person, however, this ad campaign cleverly uses the analogy of a live wild animal turned into a taxidermy trophy. The images powerfully show how stagnant someone's life can become if they never enjoy what nature has to offer.
Conceived by the Miami Ad School Minneapolis, the Coleman campaign was art directed by Katie Lang and Brit Ryan. The otherwise beautiful illustrations have a subdued palette that highlight the gravity of the situation these three animals have found themselves in. Paired with the tagline, "Don't get stuck indoors," it urges people to head outdoors immediately.
Key Themes Behind This Trend
- Indoor Trapped Lifestyle
- Opportunity for companies to provide innovative solutions for people to avoid stagnancy while indoors
- Nature-based Marketing Campaigns
- Opportunity for companies to use the power of nature in their advertising campaigns
- Eco-friendly Tourism
- Opportunity for companies to provide sustainable and eco-friendly outdoor tourism options
Where This Applies
- Advertising and Marketing
- Innovative solutions for clients to use imagery to convey messages
- Tourism
- Opportunity for companies to provide sustainable and eco-friendly outdoor tourism options
- Home and Lifestyle
- Innovative solutions for companies to improve the indoor environment and lifestyle
