Just as your body requires training to build muscle and endurance, these Colegio Villa Lobos ads demonstrate that similar preparations must be made so that your mind is optimized for learning.
The pursuit of knowledge requires the time and effort to soak up information and the burgeoning ability to apply the wisdom you've taken in. Every step of the journey demands dedication, much the same way that your physical body excels when you stay in shape.
The Engenhonovo advertising agency of Salvador, Brazil, wished to literally describe these wisdom-acquiring workouts by giving brains arms, lets and a fully equipped gym in which to encourage students' cranial fitness in anticipation of attending university. The pictures that make up these Colegio Villa Lobos ads look a little unusual, and as such are all the more successful at seizing the public's attention.
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