Taco Bell is Relaunching its 'Coin Drop' Game for Rewards Members to Play
Kanesa David — July 12, 2023 — Lifestyle
References: tacobell & fastfoodpost
Taco Bell is re-releasing its nostalgic Coin Drop game in an effort to support the Taco Bell Foundation. This grant-based program helps students secure scholarships and valuable educational experiences. The primary aim of the game is to successfully navigate and position a virtual "coin" onto the designated pink paddle with minimal vertical displacement. The available prizes encompass an assortment of delectable options, namely the 'Crunchy Taco,' the 'Bean Burrito,' and the sugary 'Cinnamon Twists.'
Taco Bell Rewards Members will be prompted to 'Round Up' in the Taco Bell app, effectively allowong them to contribute to the restaurant's foundation. Rewards can only be redeemed once per day, and once a user places an order and rounds up, a 'Coin Drop'' banner will appear to allow them to play or practice the game.
Image Credit: Taco Bell
Taco Bell Rewards Members will be prompted to 'Round Up' in the Taco Bell app, effectively allowong them to contribute to the restaurant's foundation. Rewards can only be redeemed once per day, and once a user places an order and rounds up, a 'Coin Drop'' banner will appear to allow them to play or practice the game.
Image Credit: Taco Bell
Trend Themes
1. Nostalgic Coin Games - Reviving classic arcade-style coin games in QSRs creates engaging experiences for customers and boosts brand loyalty.
2. Grant-based Programs - QSRs partnering with foundations through grant-based programs support education, provide scholarships, and enhance their corporate social responsibility.
3. Round Up Campaigns - Implementing 'Round Up' campaigns in mobile apps incentivizes customers to make small donations while increasing brand affinity and promoting goodwill.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs capitalizing on nostalgic coin games enhance the dining experience and differentiate their brand within the competitive fast food industry.
2. Education and Scholarships - Collaborating with QSRs through grant-based programs fosters educational opportunities, empowers students, and creates mutually beneficial partnerships in the education and scholarship industry.
3. Mobile Apps and Fundraising - Integrating 'Round Up' campaigns in mobile apps enables businesses to support charitable causes, while also driving user engagement and loyalty in the mobile app industry.
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