In an effort to stress that in 2014, the amount of coffee pod waste was at such a high, there would be enough pods to circle the earth 10.5 times. Taking it to the extremes and imagining what this might mean for the planet, the Kill the K-Cup dreams up a disastrous scenario. The mock action video is shot Cloverfield-style, with a lot of shaky first-person camerawork and screaming. The city is attacked by flying coffee pod UFOs and a gigantic Godzilla monster that's made entirely out of coffee pods. Since K-Cups are not recyclable, this video dramatically shows that something will eventually become of these wasteful pods.
The video comes from Egg Studios and the Social Bean Gourmet Coffee Co., raising awareness about the waste that comes with single-use coffee pods with the Kill the K-Cup campaign site.