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'Amy's Blend' from Caribou Coffee Raises Money to Fight Cancer

 - Feb 20, 2018
References: cariboucoffee & thedieline
With 'Amy's Blend,' Caribou Coffee created a pink coffee bag design that pays tribute to its original roastmaster Amy Erickson, who lost her life to breast cancer more than two decades ago. In order to honor her memory and support others who are fighting the disease, Caribou Coffee created a special blend that helps to raise money for CancerCare.org.

When creating the coffee bag design for Caribou Coffee, Cue integrated a timeless lotus-like floral icon that represents the brand's commitment to community and its mission of "Doing Good With Coffee."

Amy's Blend is available in both light and dark roast options, with both packaging schemes prominently integrating the color pink as a symbol of breast cancer awareness.