Mattessons Created 'Code Strike' as a Call of Duty Challenge
Laura McQuarrie — December 5, 2017 — Tech
References: itunes.apple & campaignlive
In collaboration Activision's Call of Duty, snack brand Mattessons released 'Code Strike' as a code-breaking challenge app to test players.
Just like Call of Duty WWII, Code Strike is set around the time period where the Enigma code was broken. On the iOS and Android game, players are challenged to "gather intel and take down the enemy," all the while competing challenges to get 2XP codes to enhance the Call of Duty WWII gaming experience.
Live social media events with YouTube gamers and promotional packs of Fridge Raiders with 2XP codes are being used to support the launch of the Code Strike app. Ultimately, 15 top players will be invited into a face-to-face competition in partnership with Cyber Security Challenge UK.
Just like Call of Duty WWII, Code Strike is set around the time period where the Enigma code was broken. On the iOS and Android game, players are challenged to "gather intel and take down the enemy," all the while competing challenges to get 2XP codes to enhance the Call of Duty WWII gaming experience.
Live social media events with YouTube gamers and promotional packs of Fridge Raiders with 2XP codes are being used to support the launch of the Code Strike app. Ultimately, 15 top players will be invited into a face-to-face competition in partnership with Cyber Security Challenge UK.
Trend Themes
1. Collaborative Gaming - Opportunity to create code-breaking games that require collaboration among players.
2. Branded Gaming Apps - Opportunity for brands to create games that tie into their products or services.
3. Gamification in Marketing - Opportunity to use gamification techniques to engage consumers and promote products.
Industry Implications
1. Snack Food - Snack brands can capitalize on the popularity of gaming by creating branded gaming apps.
2. Video Games - Video game companies can partner with brands to create collaborative gaming experiences.
3. Marketing and Advertising - Marketing agencies can incorporate gamification into their strategies to drive consumer engagement.
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