Fun and spontaneity make up this video from Coca-Cola. Turning a traffic jam into a drive-in theatre, this Coco-Cola Drive-in advertisement makes the best out of an often stressful situation.
At first, the drivers are stuck in a traffic jam; everyone looks stressed out and perhaps in need of an ice cold bottle of Coke. They are relieved when servers come out with Coke beverages, and they transform into happy smiling drivers no longer stressed out by the traffic jam but happy to be quenching their thirst. Kicking up the fun another notch, the road is turned into a drive-in theatre.
The Coca-Cola Drive-in video is a depiction of both the fun and stress alleviation consumers get out of the brand, which promotes its positive brand identity.