Coal Cares is a company that makes it easier for families to access inhalers for asthma and other breathing-related illnesses. The company is actually a subsidiary of coal company Peabody Energy and they know that living around a coal plant doesn't make it any easier to breathe.
If you live within a certain distance of a coal plant, Coal Cares will offer you a free inhaler to deal with the sometimes unpleasant breathing conditions. What makes the Coal Cares inhalers unique though is the fancy designs they put on them. Since they are trying to target youngters, they have put decals on their inhalers that make them more attractive for young people. Decals on the inhalers include Justin Beieber's face and the Twilight stars.