From a 19th century bathhouse to a world-renowned nightclub frequented by generations of entertainment industry elites, Paris’ Les Bains is no stranger to the re-visioning process. In 2010, when the building was declared a safety hazard and forced to close its doors, owner Jean-Pierre Marois simply saw this as another opportunity for change.
However, before undertaking renovations for the 2014 reopening, which will completely revamp the space, yet another vision has come to light. Marois has decided to hand Les Bains over to local art based dealer Magda Danysz with the idea of transforming it into a unique gallery tailored specifically to contemporary street art. Beginning in January and extending through April 30, 2013, Danysz has arranged for 50 artists to create and showcase their work all throughout Les Bains, turning it into one of the most eccentric street art exhibits ever assembled.
Although the art will be lost with the building, even if you could make it to Paris before the 30th, Les Bains doors are closed to the general public. Instead, photographers will be documenting and showcasing the transformation.
What Makes This Trend Stand Out
- Re-visioning Spaces
- The transformation of Les Bains from a nightclub to a street art gallery highlights the trend of repurposing existing spaces for new creative expressions.
- Contemporary Street Art
- The unique gallery concept tailored specifically to contemporary street art at Les Bains demonstrates the growing trend and demand for this style of art.
- Documenting Transformations
- The use of photographers to document and showcase the transformation of Les Bains highlights the trend of capturing and sharing the process of creative projects.
Sectors Adopting This
- Real Estate
- The trend of re-visioning spaces presents disruptive innovation opportunities for real estate developers to transform existing properties into new and exciting concepts.
- Art
- The growing trend in contemporary street art opens up disruptive innovation opportunities for artists to explore new mediums and connect with a wider audience.
- Photography
- The trend of documenting transformations provides disruptive innovation opportunities for photographers to specialize in capturing and showcasing the creative process, offering their services to artists and businesses alike.
