Club entry can be a tricky business for young party-goers, from avoiding waiting in line to steep cover charges. Uruguay is offering a sobriety incentive to clubbers in an effort to curb climbing rates of public drunkenness and alcohol poisoning. Related establishments are offering free club entry to young people whose blood alcohol level is 0.0.
The Ministry of Public Health in Uruguay introduced the initiative, which is supposed to reward young people for their restraint. Participating venues should also benefit, as it will lead to more people buying drinks at the bar instead of pre-drinking beforehand. Overall the amount of drinking is also supposed to be less.
This is an interesting way to combat day drinking culture.
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