Created by 25 year-old Shazia Ijaz, 'Seek Refuge' is a brand that is dedicated to providing fashion-forward and street culture-oriented clothes for Muslim women. Without sacrificing tradition, religion or dignity, the streetwear label seeks to "empower and represent Muslim women, especially Millennial Muslim women like [Shazia Ijaz]." Through the purchase of classic designs such as graphic tees, subtly distressed denim jackets and ripped jeans, proceeds are donated to refugee causes.
The aforementioned Refugee jacket is the flagship piece in this modest and fashion-forward collection of clothes for Muslim women. It boasts high-quality Turkish denim, vintage copper buttons, as well as a backpiece of Arabic script that is a poem by a Syrian refugee, handwritten by a Muslim calligrapher.
Photo Credits: Seek Refuge
What Makes This Trend Stand Out
- Modest Muslim Streetwear
- Disruptive innovation opportunity: Creating fashionable and culturally-appropriate clothing options for Muslim women while incorporating traditional elements.
- Empowering Millennial Muslim Women
- Disruptive innovation opportunity: Developing brands and products that cater specifically to the needs and preferences of Millennial Muslim women.
- Socially Conscious Fashion
- Disruptive innovation opportunity: Designing clothing lines that not only follow fashion trends but also contribute to social causes, such as supporting refugee initiatives.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrating diverse cultural influences and unique design elements into mainstream fashion, addressing the needs of underrepresented demographics.
- E-commerce
- Disruptive innovation opportunity: Building online platforms dedicated to selling modest Muslim streetwear, offering convenience and accessibility to a global audience.
- Not-for-profit
- Disruptive innovation opportunity: Collaborating with fashion brands to create exclusive collections that directly contribute to funding and supporting refugee causes.
