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H&M's Close to My Heart Collection Supports Those Fighting Breast Cancer

 - Oct 3, 2018
References: prnewswire & refinery29
To celebrate the start of Breast Cancer Awareness Month, H&M has debuted a charitable lingerie collection called 'Close To My Heart.' "Designed for "those fighting against breast cancer around the world," the new collection features everything from ultra soft bralettes, to supportive sports bras.

Close To My Heart is a special collection that was inspired by an H&M employee and breast cancer survivor who found it impossible to find bras that were affordable, functional, and fashionable in her time of need. As a result, H&M developed a lineup of bras that are specially made for women with prostheses and designed to provide the right amount of support and coverage. This includes traditional bras, as well as bralettes and sports bras. Best of all, H&M is also putting money behind the cause by donating 100 percent of the proceeds from the collection to the American Cancer Society.

Image Credits: H&M.