You don’t need to be a film producer to notice the extra work that went into filming this commercial for AVIVA, the new name for Norwich Union Insurance. Using doubles as a means of delivering their message that everyone is "unique" certainly makes their message clear. The musical score called "The Pills Won’t Help You Now" also intensifies the cinematic feel.
The ad was created by advertising agency Abbott Mead Vickers BBDO with creative direction by Anita Sasdy, Mike Durban and Tony Strong.
Cloning Life Insurance
More Stats +/-
Reality of Life Ads
Pay-As-You-Go Car Insurance
Distorted Avant-Garde Lookbooks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Aviva Uses Body Doubles To Resemble Alter Egos
- By: Vincent SaleraMar 14, 2009