Self-Assembled Watches

The Cloak Watch Disguises Itself in a Modeling Kit

Why buy your next watch when you can build it yourself? The Cloak Watch is a mysterious new timepiece from designers Nissan Graisel and Emanuele Laviosa that has to be pieced together by hand.

The Cloak Watch is designed to look like a piece of trash until you fully assemble it. If you have the time to build this watch, then you'll become the proud owner of a truly original and eye-catching time-tracker. Check out the Cloak Watch in the featured gallery and read below to get the design duo's take on their creation.

Self-assembly Products
Creating items from scratch is coming back in fashion, thus creating opportunities in self-assembled watches.
DIY Wearable Technology
The combination of wearable technology and do-it-yourself (DIY) is expanding into a new market of consumers that want customized watches.
Creative Timepieces
The idea of unique and unusual designs for watches offers an innovative opportunity for new designers to enter the market.

Where This Applies

Watchmaking Industry
The watchmaking industry could incorporate self-assembly watches as a new product line.
DIY and Craft Industry
The DIY and craft industry could explore creating more unique and customizable timepieces with a range of assembly difficulties.
Fashion Accessory Industry
The fashion accessory industry could take advantage of the creative designs of self-assembled watches to cross-sell from clothing or jewelry lines.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 9%
Freshness 8%