Clever Cupvertising

 - May 2, 2006   Updated: Jul 13 2011
References: thecoolhunter.net
Toronto agency DDB came up with this clever idea for Toronto Plastic Surgery. The concept lets you show off your perfect nose, or rather, someone else's perfect nose, to any one else passing by.

In any clever ad, it's important that the product value proposition is apparent, which is the aspect of cupvertising that must really be appreciated.

Now you can take your new nose for a test drive before you buy.

Implications - The plastic surgery industry is one with incredible amounts of competition. Creative advertising like this that is interactive and playful will certainly give Toronto Plastic Surgery a leg up as consumers are excited by out-of-the-box thinking that is humor-infused and practical.