Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Karmaloop's Unnecessary Use of Lady Parts for Double ‘O's

 - Aug 3, 2009   Updated: Mar 31 2011
References: karmaloop & trendhunter
I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast.

Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s breasts in their typography, but then again, it is the internet, and there is the old rumor that people on the net like this stuff.

Implications - Largely due to its inherent shock value, sexvertising continues to have a prominent place in marketing. No consumer with a pair of eyes can ignore a blatant reference to sex, whether or not they are offended by the display, image or message. In a saturated marketplace, taking risks with sexual references may be one way a brand stands out from the crowd.