For October as National Breast Cancer Awareness Month, The Vibrant Body Company is introducing what it calls "the world's first 'clean' bra designed specifically for women's breast health, wellness and comfort." On top of having a comfortable design that's supportive of the physical body and self-confidence, the design promotes well-being by being made without potentially harmful chemicals and dyes.
Just as there is a list of the Dirty Dozen and the Clean Fifteen for crops that are grown with the most and the least pesticides, The Vibrant Body Company created a Dirty Laundry List that reveals the five most commonly used chemicals in the production of intimates and clothing pieces—it includes formaldehyde, flame retardants and chlorine bleach. While fabrics containing these chemicals are legal in the US, they are banned in many places of the world.
Why This Trend Is Growing
- Clean and Non-toxic Clothing
- Opportunity to develop clothing items that are made without potentially harmful chemicals and dyes, promoting well-being and environmental sustainability.
- Breast Health and Wellness
- Opportunity to create specialized products that prioritize the health, comfort, and self-confidence of women.
- Transparency in Manufacturing
- Opportunity to provide consumers with information about the chemicals and production processes used in clothing manufacturing, enabling them to make more informed purchasing decisions.
Industries Being Reshaped
- Fashion and Apparel
- Potential for fashion brands to lead the way in producing non-toxic and sustainable clothing options that prioritize consumer well-being.
- Health and Wellness
- Opportunity for health and wellness companies to develop products specifically designed to support breast health and overall comfort for women.
- Textile and Material Science
- Opportunity for textile and material science industries to innovate and create fabric alternatives that are safe, sustainable, and non-toxic.
