mono and International Justice Mission Enter a Fundraising Partnership
Kalina N — October 30, 2019 — Art & Design
References: highsnobiety
First released in the year 1983, German design manufacturer mono re-releases its Classic Teapot and this time, it is in the hopes to raise awareness and funds for a good cause.
The Classic Teapot itself boasts hints to modernism, as well as elements of retro sensibilities. It is incredibly elegant and mono makes the product available in blue, which is the nuance for harmony. The manufacturer uses stainless steel for the strainer and Duran glass for the teapot. Retailing for 295 EUR, which is approximately $325 USD, each purchase will contribute 50 EUR, approximately $55 USD, to the operations of the International Justice Mission (IJM). mono's partner is a non-governmental organization that advocates and fights for international human rights.
Photo Credits: mono
The Classic Teapot itself boasts hints to modernism, as well as elements of retro sensibilities. It is incredibly elegant and mono makes the product available in blue, which is the nuance for harmony. The manufacturer uses stainless steel for the strainer and Duran glass for the teapot. Retailing for 295 EUR, which is approximately $325 USD, each purchase will contribute 50 EUR, approximately $55 USD, to the operations of the International Justice Mission (IJM). mono's partner is a non-governmental organization that advocates and fights for international human rights.
Photo Credits: mono
Trend Themes
1. Socially Conscious Products - Product releases with charitable components or partnerships that support social and environmental causes present a growing trend in consumerism.
2. Retro-minimalist Design - Combining retro sensibilities and minimalist design elements presents an opportunity for innovative product designs that appeal to contemporary consumers.
3. Transparent Supply Chain - Increasing consumer demand for social responsibility and transparency provides an opportunity for companies to make their supply chains visible and accountable through product marketing and material sourcing.
Industry Implications
1. Home Goods - Home goods companies have an opportunity to partner with charitable organizations or promote ethical production and sustainable sourcing as consumer demand for socially conscious products grows.
2. NGO and Non-profit - Charitable organizations and non-profits can explore partnerships with companies to generate funds and awareness, particularly in the sale of products with charitable components.
3. Luxury Goods - Luxury brands can appeal to consumers' desire to engage with socially conscious companies and products through product design or partnerships with non-profits, facilitating brand differentiation and customer loyalty.
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