Rimowa Unveiled New Color Options to Classic Suitcase Line
Grace Mahas — October 9, 2020 — World
Rimowa is a contemporary suitcase brand beloved for its fashion-forward and streamlined classic suitcase line. To give consumers more customizable options when purchasing from the fan-favorite line, the brand released 'Raspberry' and 'Cactus' accessories as well as a new suitcase colorway, 'Matte Black.'
Customers are now able to customize their suitcase with luggage tags, leather handles, and wheelsets. In addition to the new personalized colorway options, Rimowa also launched three core suitcases, the Check-In L, Trunk, and the Cabin in the aforementioned Matte Black colorway.
The accessories, priced between $75 to $298 USD, and the Matte Black suitcases, priced between $1,077 to $1,652 USD and release on October 15, will be available to purchase at Rimowa retailers.
Image Credit: Rimowa
Customers are now able to customize their suitcase with luggage tags, leather handles, and wheelsets. In addition to the new personalized colorway options, Rimowa also launched three core suitcases, the Check-In L, Trunk, and the Cabin in the aforementioned Matte Black colorway.
The accessories, priced between $75 to $298 USD, and the Matte Black suitcases, priced between $1,077 to $1,652 USD and release on October 15, will be available to purchase at Rimowa retailers.
Image Credit: Rimowa
Trend Themes
1. Customizable Suitcases - Disruptive innovation opportunity: Developing technology that allows customers to design and personalize every aspect of their suitcase.
2. Fashion-forward Luggage - Disruptive innovation opportunity: Creating stylish and trend-setting luggage designs that appeal to fashion-conscious travelers.
3. Personalized Travel Accessories - Disruptive innovation opportunity: Offering a wide range of customizable travel accessories to enhance the travel experience.
Industry Implications
1. Luggage Manufacturing - Disruptive innovation opportunity: Leveraging advanced materials and manufacturing techniques to create durable and lightweight luggage.
2. Fashion Retail - Disruptive innovation opportunity: Integrating technology and customization options into the retail experience to offer unique and personalized products to customers.
3. Travel Accessories Retail - Disruptive innovation opportunity: Developing smart travel accessories that cater to the individual needs and preferences of travelers.
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