In honor of Pantone‘s recent color of the year announcement -- PANTONE 19-4052 Classic Blue -- renowned tea brand TEALEAVES partnered with Pantone to create the Pantone Color of the Year 2020 Tea Blend. The TEALEAVES Classic Blue blend replicates the iconic color of the year when hot water is ended. It boasts notes of deep berry and subtle citrus.
“Imprinted in our psyches as a restful color, PANTONE 19-4052, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute. “A reflective blue tone, Classic Blue fosters resilience.”
You can purchase the Pantone Color of the Year 2020 tea blend for 6 USD for five cups or $22 USD for 25 cups over on TEALEAVES’s website.
Image Credit: TEALEAVES
What's Driving This Trend
- Color of the Year Products
- Creating products inspired by the annual Pantone Color of the Year offers opportunities for brand collaboration and limited edition collections.
- Color-changing Food and Beverage
- Developing food and beverage products that change color when exposed to certain conditions can create a unique and interactive consumer experience.
- Color Psychology in Product Development
- Exploring the psychological impact of color in product design and incorporating specific colors, like Pantone's Classic Blue, can enhance brand perception and consumer appeal.
Who This Affects Most
- Tea Industry
- Tea brands and tea retailers can leverage color trends, like the Pantone Color of the Year, to create unique and marketable tea blends.
- Hospitality Industry
- Hotels, restaurants, and cafes can incorporate color-themed food and beverage offerings, such as color-changing teas, to attract customers and provide an innovative dining experience.
- Product Design Industry
- Product designers can utilize color psychology principles to create products that evoke specific emotions and resonate with target consumers.
