This 200-MPH Killer ‘Hawk' is a Screamer

 - Dec 13, 2008   Updated: Jun 16 2011
References: hodge.co.nz & dvice
What do you call a three-wheeler that only holds one passenger? Alex Hodge, the 22-year-old New Zealand designer of the car in this gallery, calls it the Hawk. It has a Honda V-twin 999cc engine that will deliver 120 horsepower, giving the Hawk a potential top speed of over 200 miles per hour. Yeah, we need this. Huge 19-inch wheels give the machine a super-imposing stance.

Implications - One of the best ways a product can attract attention is by transforming a conventional product into something out of the ordinary. By repacking a recognizable commodity into something unfamiliar, a company can draw interest for its inventiveness and ability to avoid complacency.