What do you call a three-wheeler that only holds one passenger? Alex Hodge, the 22-year-old New Zealand designer of the car in this gallery, calls it the Hawk. It has a Honda V-twin 999cc engine that will deliver 120 horsepower, giving the Hawk a potential top speed of over 200 miles per hour. Yeah, we need this. Huge 19-inch wheels give the machine a super-imposing stance.
Implications - One of the best ways a product can attract attention is by transforming a conventional product into something out of the ordinary. By repacking a recognizable commodity into something unfamiliar, a company can draw interest for its inventiveness and ability to avoid complacency.
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