'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames
Katie Cordrey — September 19, 2010 — Art & Design
References: pbs.org & 3news.co.nz
Long after Nero witnessed the real thing, artists Thyra Hilden of Denmark and Pio Diaz of Argentina bathed Rome's Colosseum in virtual flames. The 'Colosseum on Fire' installation was part part of the artists' 'City on Fire' traveling art show.
Seeing the Colosseum in virtual flames was the the culmination of the 'City on Fire' series of installations, which used wild fire video projections to give the appearance that landmark buildings are burning.
Implications - Businesses that simulate a world-shattering event or situation will appeal to thrill-seeking consumers. Individuals who relish in excitement will be likely to invest in products that offer an entertaining and action-packed experience.
Seeing the Colosseum in virtual flames was the the culmination of the 'City on Fire' series of installations, which used wild fire video projections to give the appearance that landmark buildings are burning.
Implications - Businesses that simulate a world-shattering event or situation will appeal to thrill-seeking consumers. Individuals who relish in excitement will be likely to invest in products that offer an entertaining and action-packed experience.
Trend Themes
1. Virtual Flames Exhibitions - Using technology to simulate flames in art installations and entertainment experiences for thrill-seeking consumers.
2. City on Fire Traveling Art Show - Creating a touring exhibition series that features virtual flames projected onto landmark buildings around the world.
3. Realistic Disaster Simulations - Using technology to recreate disaster scenarios for educational and entertainment purposes.
Industry Implications
1. Art and Entertainment - Using virtual flames as a new art form or incorporating it into entertainment experiences to attract thrill-seeking consumers.
2. Tourism and Travel - Creating virtual flame projections on important landmark buildings around the world to offer a unique tourist attraction.
3. Education and Training - Simulating realistic disaster scenarios for educational purposes such as firefighter and first responder training or emergency preparedness education for the general public.
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