Louis Vuitton's City of Stars Fragrance is Inspired by the West Coast
References: us.louisvuitton & hypebeast
Luxury French fashion house Louis Vuitton introduces its new unisex fragrance by the name City of Stars, which is formulated with inspiration from the West Coast. It is a celebration of the bustling creativity of Los Angeles with notes of sandalwood, Tiare flower, and citrus for a versatile aroma.
Together, there is a scent of sweetness that is met with both grit and boldness as well, which is representative of the West Coast. Talking about the new scent, Jacques Cavallier Belletrud states, “It’s a more extroverted eau than its predecessors. It’s radically focused on the special, shimmering atmosphere of a night in Los Angeles when the singular setting sun gives way to the city’s lights and spotlights that traverse the sky,”
Image Credit: Louis Vuitton
Together, there is a scent of sweetness that is met with both grit and boldness as well, which is representative of the West Coast. Talking about the new scent, Jacques Cavallier Belletrud states, “It’s a more extroverted eau than its predecessors. It’s radically focused on the special, shimmering atmosphere of a night in Los Angeles when the singular setting sun gives way to the city’s lights and spotlights that traverse the sky,”
Image Credit: Louis Vuitton
Trend Themes
1. Unisex Fragrances - The trend towards unisex fragrances has opened up a market for luxury fashion houses to create bold, versatile scents for a wider audience.
2. City-inspired Fragrances - Creating fragrances inspired by different cities offers a way for brands to tap into consumers' emotional connections with those places and create a unique selling point.
3. Celebrity-inspired Fragrances - The use of celebrity name or image to market a fragrance may give brands a significant edge, especially when targeting younger and impressionable audiences.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage their brand recognition and reputation to create high-end fragrances that cater to high-end consumers.
2. Beauty and Personal Care - The beauty and personal care industry is constantly looking to innovate and bring unique offerings to consumers, creating a potential market for new and innovative fragrance products.
3. Celebrity Marketing - Brands can partner with celebrity influencers to create and market fragrances that tap into their fanbase and following, creating a win-win situation for both parties.
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