City of Buenos Aires' Advertisements Highlight Why Cycling is Good
Laura McQuarrie — May 26, 2014 — Marketing
References: adsoftheworld
These City of Buenos Aires ads list numerous reasons that you should start cycling for your own benefit. Each of the ads takes on a different part of the human body and focuses on the pros of going on a bike ride for your lungs, legs, mind and overall fitness levels.
Although looking at a pair of lungs or a stomach doesn't sound very appealing, the posters for the City of Buenos Aires are bright and graphically pleasing. As well as promoting the health of individual people, it makes sense that in turn this also contributes to the overall wellness of the city.
The ads were created for the Brazilian city by Argentina- based agency La comunidad.
Although looking at a pair of lungs or a stomach doesn't sound very appealing, the posters for the City of Buenos Aires are bright and graphically pleasing. As well as promoting the health of individual people, it makes sense that in turn this also contributes to the overall wellness of the city.
The ads were created for the Brazilian city by Argentina- based agency La comunidad.
Trend Themes
1. Bodily Benefit Cycling - The trend of promoting cycling for its health benefits as highlighted in the City of Buenos Aires' ads presents an opportunity for businesses to create and market innovative products or services that cater to cyclists' specific needs.
2. Wellness Advertising - The use of visually appealing and informative advertisements focusing on wellness can provide an opportunity for businesses in various industries to tap into the growing health-conscious consumer market.
3. Localized Marketing - The City of Buenos Aires' campaign illustrates the potential for localized marketing strategies that highlight specific benefits to target audiences, opening avenues for businesses to develop localized marketing campaigns in their respective regions.
Industry Implications
1. Cycling & Fitness - Cycling and fitness industry players can leverage the trend of promoting cycling's health benefits to create innovative products, services, or fitness programs that cater to cyclists' needs.
2. Advertising & Marketing - The wellness-focused advertisements created by La comunidad present an opportunity for advertising agencies and marketing firms to develop visually appealing and informative campaigns focused on promoting health and wellness products or services.
3. Outdoor Recreation - Outdoor recreation industry businesses can capitalize on the trend by offering specialized cycling gear, equipment, or experiences that cater to the health and wellness benefits of cycling.
2.6
Score
Popularity
Activity
Freshness