These City of Buenos Aires ads list numerous reasons that you should start cycling for your own benefit. Each of the ads takes on a different part of the human body and focuses on the pros of going on a bike ride for your lungs, legs, mind and overall fitness levels.
Although looking at a pair of lungs or a stomach doesn't sound very appealing, the posters for the City of Buenos Aires are bright and graphically pleasing. As well as promoting the health of individual people, it makes sense that in turn this also contributes to the overall wellness of the city.
The ads were created for the Brazilian city by Argentina- based agency La comunidad.
Bodily Benefit Cycling Ads
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