Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Cissy Deluca, Co-Founder of Bersatu Designs (INTERVIEW)

Bali-Inspired Jewelry Social Business

— March 20, 2012 — Social Good
In 2011, Cissy DeLuca and Analisa Hightower co-founded Bersatu Designs, a social business that creates Bali-inspired jewelry in an effort to harness the skills of Indonesian women and offer them employment opportunities.

Here, Cissy DeLuca delves deeper into the business model and how it generates income for Indonesians, as well as her personal inspiration sources and creative rituals—which are endless in a place like Bali.

Four Questions with Cissy DeLuca

1. How did the idea for the business model come about?

Our business model was developed to accommodate the needs of our artisans, who are previously unemployed people that live in my neighborhood in Bali. They all have children and cannot commit to full-time jobs because of their responsibilities as parents and spouses. We provide them with the tools and materials so they can make the jewelry at their homes at their convenience (e.g. when the baby is napping or the kids are at school!). We usually meet once per week to distribute the materials, collect finished products and train them on how to make new products. The artisans are paid per piece on a schedule that is convenient for them.

I lead our product design and production efforts in Indonesia and my co-founder, Analisa Hightower, leads our marketing and distribution efforts in the US.

2. How did you decide to join this sector?

My career has always had a focus on international development and I have always loved collecting jewelry from around the world.

I served as a Peace Corps Volunteer in Ghana after college, where I worked in public health and organized numerous projects focused on women’s empowerment. This experience taught me a lot about how to successfully mobilize small groups and push through unexpected barriers to achieve results. I have spent the past few years working in the microfinance sector in Asia, which is what brought me to this region of the world and has also helped familiarize me with small enterprise development.

I have always dreamed of starting a social enterprise, even if just a small one that improves the lives of a few people. The opportunity to start a jewelry company that provides income opportunities for economically disadvantaged people seemed to present itself when I met the women living in my neighborhood. It has been a fun experience to combine my passion for economic development and love of jewelry through Bersatu Designs.

3. How do you get your inspiration?

The biggest inspiration is definitely the satisfaction of our artisans with the income opportunities we have created for them. Keeping them busy is my number one goal and continually motivates me to create products that will appeal to our customers.

Other than a brief jewelry making stint in the 4th grade, I have absolutely zero experience with jewelry design! I am always looking for new product ideas in magazines, shops and from friends. Bali has an abundance of handicrafts and is an incredibly beautiful place, so it is easy to draw from my surroundings for new ideas.

4. How do you reset yourself to be creative? Do you have any rituals?

It’s not hard to find ways to recharge when you live in Bali! I try to get out from behind my computer regularly and take advantage of where I live. I swim every day, surf sporadically and have started doing yoga podcasts for 30 minutes during lunch time (we’ll see how long that lasts!). I try to make a habit of always wearing something from Bersatu because I definitely feed off of the feedback from those around me and love when people share their ideas.
Trend Themes
1. Social Business - There is an opportunity to expand social businesses to other industries and impact the lives of economically disadvantaged people.
2. Flexible Workforce - Companies can create opportunities for a flexible workforce by adapting the work model that Bersatu Designs has implemented.
3. Jewelry Design - Creative individuals can learn from Bersatu Designs' approach to jewelry design and use it to start their own socially responsible jewelry business.
Industry Implications
1. Fashion - Companies in the fashion industry can use the Bersatu Designs' work model to create opportunities for employees and have a positive impact on their community.
2. Crafting - Crafting companies can learn from Bersatu Designs' jewelry-making techniques and embrace the social impact model to positively impact communities.
3. Microfinance - Microfinance companies can adapt the Bersatu Designs' model to create more income opportunities for people in low-income areas, boosting customer loyalty and positive social impact.
5.3
Score
Popularity
Activity
Freshness