Old Spice's recent YouTube campaign has spawned a new attitude towards viral video campaigns. Recently a Cisco spoof appeared on YouTube, with a video by Doug Webster from Cisco's Service Provider Marketing Team introducing their very own, and completely different (in a bad way) Isaiah Mustafa-esque character.
Ted from Accounting is his name, and he is the focal point of the Cisco spoof, with a very droll tone and not-at-all charming appearance or personality. Cisco had the right idea by replicating Old Spice's successful campaign, but as Ted can surely calculate, they fell well short.
What Makes This Trend Stand Out
- Viral Video Campaigns
- The success of Old Spice's viral video campaign has sparked a trend of companies attempting to replicate its impact.
- Spoof Videos
- The emergence of spoof videos as a popular form of online content has opened up opportunities for brands to create humorous and engaging parodies.
- Brand Personality Marketing
- The rise of Isaiah Mustafa as the face of Old Spice has led to a trend of companies seeking charismatic and relatable personalities to represent their brand.
Sectors Adopting This
- Advertising and Marketing
- In the ever-evolving landscape of advertising and marketing, companies can seize disruptive innovation opportunities by harnessing the power of viral video campaigns and spoof videos to create memorable brand experiences.
- Entertainment
- The popularity of spoof videos as a form of entertainment presents disruptive innovation opportunities for the entertainment industry to collaborate with brands and create engaging content that resonates with audiences.
- Technology
- The use of brand personality marketing in technology companies can disrupt traditional marketing strategies by humanizing brands and establishing emotional connections with consumers, as seen in the Old Spice campaign.
