The Circus and the Cyclone is a stunning graphic novel that uses the worst natural disaster in Wisconsin's history as its starting point. The book, which will be roughly about eighty pages, imagines the lives of characters living at the time of the disaster in 1899.
The Circus and the Cyclone, which is currently seeking funding on the Kickstarter platform, is a brilliant work of fiction; the characters in the book are quirky and exciting. This is definitely an interactive project that uses a historical event as a starting point.
Implications - Consumers are looking to transcend the everyday by escaping into realities that are wholly disimilar. These escapist desires stem from the banality of everyday life and the need for inspiration. Companies should take this mindset into account and create marketing initiatives that provide an element of fantasy.