Cinnaslice is the name of a new limited-edition oven-baked dessert at MOD Pizza that was made for sharing. This sweet treat consists of MOD’s signature dough with cinnamon and cream cheese filling, and a swirl of icing and a dusting of icing sugar to top it all off. When shared with friends and family, this treat can't help but remind people of their favorite homemade recipes.
To introduce its newest limited-time dessert to customers, MOD Pizza teamed up with social media influencer GloZell to create the Cinnaslice Challenge. With the influencer best known for her viral Cinnamon Challenge, MOD Pizza is asking customers to record themselves enjoying MOD’s new Cinnaslice dessert with a friend while saying, doing or sharing something “sweet." By entering, participants will be entered for their change to win pizza for a year.
Key Themes Behind This Trend
- Limited-edition Desserts
- Creating limited-edition desserts can attract customers' attention and entice them to visit your restaurant or shop for a limited time.
- Collaborating with Influencers
- Partnering with social media influencers can help promote your products and increase brand awareness.
- Shareable Desserts
- Creating desserts that are designed for sharing can increase the social nature of dining experiences and encourage larger groups to visit your establishment.
Where This Applies
- Food and Beverage
- Restaurants, cafes, and bakeries can benefit from creating unique desserts and collaborating with influencers to increase brand exposure.
- Marketing and Advertising
- Influencers and social media campaigns can be utilized in a variety of industries to promote products and increase brand awareness.
- Entertainment
- Entertainment venues, such as movie theaters or performance spaces, can also benefit from offering limited-time desserts and creating social media challenges to engage their audiences.
