The Scarlet-W and Scarlet-W Monochrome are a pair of cameras that were designed specifically for the kind of filming that is associated with cinemas and advertising projects. These sorts of projects require equipment offering high-end functionality, and this can now be had -- at a price of $9,950.
These cameras are capable of handling 5K widescreen video footage at a rate of 60 frames per second. 4K video can be captured at 150 frames per second, and 2K is associated with 300 frames per second. These cameras offer high performance and, at 3.5 pounds, aren't unreasonably heavy.
The Scarlet-W and Scarlet-W Monochrome cinema cameras should appeal to rental agencies as well as indie filmmakers, who will find these cameras to represent a manageable balance between performance and price.