Cinderella's glass slippers, with their delicate beauty and timeless allure, have captivated audiences for centuries, and in celebration of Disney's 100th-anniversary milestone, Swarovski created a real-life version of the fairy tale footwear design. The beautifully crafted replica of the glass slipper seen in 2015’s live-action Cinderella was made to raise funds for the Make-A-Wish Foundation.
While Cinderella had her pair of glass slippers created by a fairy godmother, Swarovski needed the work of eight specialists and about 150 hours to bring this fantastical design to life. The crystal slipper consists of 221 facets with a stunning Aurora Borealis finish and a golden butterfly on top.
For the masses who want to get their hands on a piece of Disney history, there's also a Disney100 collection from Swarovski featuring figurines with the same dazzling Aurora Borealis coating.
Key Themes Behind This Trend
- Crystal Slipper Replicas
- Swarovski created real-life versions of Cinderella's glass slippers to celebrate Disney's 100th anniversary, offering a disruptive innovation opportunity in the luxury collectibles market.
- Collaborative Fundraising
- Swarovski collaborated with the Make-A-Wish Foundation to raise funds through the sale of the crystal slipper replicas, presenting a disruptive innovation opportunity for charitable partnerships within the luxury industry.
- Disney-themed Collections
- Swarovski introduced the Disney100 collection, featuring figurines with the same coating as the crystal slippers, presenting a disruptive innovation opportunity in the market for collectible Disney merchandise.
Where This Applies
- Luxury Collectibles
- The creation of real-life crystal slipper replicas by Swarovski for Disney's 100th anniversary opens up opportunities for disruptive innovation in the luxury collectibles industry.
- Charitable Partnerships
- Swarovski's collaboration with the Make-A-Wish Foundation through the sale of crystal slipper replicas presents a disruptive innovation opportunity in the field of corporate social responsibility within the luxury industry.
- Collectible Disney Merchandise
- Swarovski's Disney100 collection, featuring figurines with an Aurora Borealis coating, introduces a disruptive innovation opportunity within the market for collectible Disney-themed merchandise.
