Disney princess fans are sure to fall in love with the I HEART REVOLUTION X DISNEY collaboration on the Disney Fairytale Collection. The collection features princesses like Cinderella, Belle, Tiana, Jasmine, Snow White, Sleeping Beauty, and Ariel.
Each piece in the collection is made to look like a storybook depicting the princess’ fairytale, and when opened, a quote from the film runs down the inside of it. The collection includes make-up essentials such as eye shadow palettes, highlighters, lip toppers, and sets. The colors are also inspired by the fairytales, such as ‘Pumpkin’ and ‘Glass Slipper’ in the Cinderella Palette and ‘Witch Doctor’ and ‘Frog’ in the Tiana Palette.
The Disney Fairytale Collection ranges from $7.00 to $20.00 on the Revolution Beauty website.
Image Credit: Revolution Beauty
Key Themes Behind This Trend
- Cartoon-inspired Makeup Collections
- Cosmetics companies might explore partnerships with popular animation studios to release makeup collections inspired by beloved cartoon characters and storylines.
- Multimedia Marketing Campaigns
- Cosmetics companies might develop unique marketing campaigns that tap into the nostalgia and emotional connections fans of beloved cartoons and other media properties have.
- Limited Edition Collaborations
- Cosmetics companies can attract customers and create a sense of urgency with limited edition launched of makeup products developed in collaboration with popular cartoons and movies.
Where This Applies
- Cosmetics Industry
- Cosmetic companies, especially those targeting younger populations, could benefit from exploring partnerships with beloved characters and franchises, like Disney princesses.
- Animation Industry
- Animation studios could explore partnerships with cosmetics companies to develop product lines tied to popular characters and franchises, such as Disney princesses.
- Retail Industry
- Retailers could develop exclusive partnerships with cosmetics companies and animation studios, and leverage the popularity of beloved characters to generate sales.
