To promote the Christmas day uniforms players will be wearing during the holiday games, NBA basketball players teamed up to create their own rendition of carol of the bells.
The video shows NBA players Dwight Howard, Carmelo Anthony, Joe Johnson, Russel Westbrook and Dwayne Wade get into the christmas spirit as they synchronize their way through the song by dribbling the ball at specific time.They are also seen wearing the special edition one-color jerseys they will be outfitted in during the games. This video is a cute and amusing way to show a more playful side to basketball.
With the amount of synchronization that was needed to make the video possible, it would be interesting to see how many times they had to practice to get the christmas day uniform video just right.
What's Driving This Trend
- Synchronized Holiday Ads
- Opportunity for brands to create synchronized holiday ads to engage and entertain consumers.
- Athlete Collaboration
- Opportunity for brands to collaborate with athletes to create innovative and engaging marketing campaigns.
- Playful Sports Marketing
- Opportunity for brands to showcase a more playful and creative side to sports marketing to connect with audiences.
Who This Affects Most
- Sports Apparel
- Opportunity for sports apparel companies to develop special edition holiday uniforms to capitalize on the festive season.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to explore synchronized ad campaigns to capture consumer attention and create memorable experiences.
- Digital Content Creation
- Opportunity for digital content creators to produce entertaining and viral videos that showcase the unique talents of athletes.
