MeatUp's Burger Kitchen Pop-Up Offers Colourfully Customizable Eats
Laura McQuarrie — December 5, 2017 — Lifestyle
References: vimeo & meatupgrill
To help burger lovers get into the holiday spirit this season, MeatUp launched a pop-up burger kitchen that offers colorful buns and customizable options—MeatUp is even creating festive Christmas Burgers, which boast red beetroot buns filled with stuffing, sprouts and more -- all held together with a candy cane.
Burger Kitchen in Chelsea offers bright red-colored buns, blackened buns and a number of extravagant toppings such as macaroni and cheese, duck pastrami, naan, lime and chilli prawns and even Kinder Egg. These indulgent burgers are served with a side of gravy and a matching drink pairing to round out the eating experience. MeatUp's dark black burger is matched with the Charcoal Cobbler, a drink made with charcoal-infused rum, vanilla, orange and lime that is served with flowers.
Burger Kitchen in Chelsea offers bright red-colored buns, blackened buns and a number of extravagant toppings such as macaroni and cheese, duck pastrami, naan, lime and chilli prawns and even Kinder Egg. These indulgent burgers are served with a side of gravy and a matching drink pairing to round out the eating experience. MeatUp's dark black burger is matched with the Charcoal Cobbler, a drink made with charcoal-infused rum, vanilla, orange and lime that is served with flowers.
Trend Themes
1. Colorful Burger Buns - Disruptive innovation opportunity: Developing unique and visually appealing burger buns to enhance the dining experience.
2. Customizable Burgers - Disruptive innovation opportunity: Offering a wide range of toppings and ingredients for customers to create their own personalized burgers.
3. Festive Food Offerings - Disruptive innovation opportunity: Creating themed food items, such as Christmas Burgers, to cater to seasonal festivities.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experimenting with unconventional ingredients and flavors to create unique culinary offerings.
2. Hospitality - Disruptive innovation opportunity: Introducing pop-up dining experiences with creative and unconventional menu items to attract customers.
3. Event Planning - Disruptive innovation opportunity: Collaborating with food vendors to provide exclusive and customized food options for special occasions and events.
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