Sometimes simplicity is the best policy and this concept is so simple but soo unique. Scott McDonald is willing to change his name for a price tag, check the blurb below for the entire concept behind this. I imagine that sooner or later the bid will start to get more competitive and bigger names will start to appear.
â€œMy name is Scott MacDonald (for now) and on February 2nd, 2007 I will change my name to whatever the highest bidder decides! I will be in Punxsutawney, Pennsylvania on Groundhog Day to sign the paperwork, and after I get my new passport with whatever my new name is, I'm off to Thailand to deliver 10% to the Im Jai House. Don't just sit there, submit a bid and give me a new name. Thanks, Scott MacDonald (for now)â€