Giant Floral Inflatables

The Choi Jeong Hwa Breathing Flower Installation is Bright

The Choi Jeong Hwa Breathing Flower is brightly colored.

South Korean artist Choi Jeong Hwa captures the beauty of nature with this 24-foot red lotus. The installation has the flower laying peacefully on a pond of water, and to simulate a real-life lotus, the giant installation is motorized allowing its leaves to open and close. The lotus is an essential symbol in the Asian culture, in particular Buddhism, but is often used to represent purity and rebirth.

The Breathing Flower is a modernized portrayal of an ancient Asian signifier. The red lotus embodies the qualities of the heart, such as compassion and love. The installation is a powerful image especially considering how amplified in size the lotus is.

Giant Inflatable Installations
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Motorized Art Installations
Opportunity for artists and companies to create motorized installations that mimic real-life movements and behaviors of living organisms.
Symbolic Art Installations
Opportunity for artists and companies to create installations that present ancient symbols in a modernized and amplified way.

Who This Affects Most

Event Planning
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Art
Opportunity for artists to create large-scale, motorized installations that can be displayed in public spaces or galleries.
Tourism
Potential to create landmark installations that attract visitors and create a unique destination experience.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 56%
Freshness 8%

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