Chocolate Skateboards is celebrating its 15th year of existence. One of their special projects for this occasion is the creation of these new sweet sunglasses with help from SUPER.
Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced.
Check out more on the Chocolate Skateboards sunglasses by following the links below.
Implications - Limited edition designs like these skateboard shades are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product.
Why This Trend Is Growing
- Limited Edition Products
- Businesses can create hype and anticipation by offering limited edition products like the Chocolate Skateboards sunglasses.
- Collaborative Products
- Collaborating with other well-known brands, like SUPER in this case, can create unique and desirable products for customers.
- High-end Accessories
- Creating luxury accessories like Carl Zeiss lenses can add value and appeal to a product, even in a market like skateboarding where high-end products are not as common.
Industries Being Reshaped
- Fashion
- The limited edition sunglasses created by Chocolate Skateboards and SUPER demonstrate a potential opportunity in the fashion industry for creating unique and highly sought-after products.
- Skateboarding
- This collaboration between Chocolate Skateboards and SUPER offers a potential innovation opportunity within the skateboarding industry for creating high-end and limited edition accessories.
- Eyewear
- Luxury brands and designers may find opportunities to create high-end eyewear products with unique features like Carl Zeiss lenses, expanding the market beyond traditional prescription glasses and sunglasses.
