As chocolate is well-loved by women and often marketed to them first, designers Constantin Bolimond and Maksim Ali created Titses, with a suggestive chocolate shape and packaging that would be more appealing to a male demographic. Since the pair notes that chocolate often goes overlooked by "a strong half of the population," this unconventional branding would definitely make it eye-catching. As far as where you might imagine it sold, the novelty chocolate product would fit right in with an assortment of other gag gifts.
Although the cheeky milk chocolate branding might have seemed shocking in the past, it is being introduced in a time where it also has the potential to have just as much appeal to women, especially those who are passionate about the "Free the Nipple" movement.
Why This Trend Is Growing
- Gender-targeted Branding
- Designing products and marketing strategies that appeal to specific gender demographics, like the cheeky milk chocolate branding targeting a male demographic.
- Unconventional Packaging
- Creating unique and eye-catching packaging designs for products, such as the suggestive shape and packaging of Titses chocolate.
- Aligning with Social Movements
- Tapping into current social movements, like the 'Free the Nipple' movement, to create products and brands that resonate with consumers, like the feminist appeal of the Titses chocolate.
Industries Being Reshaped
- Chocolate Confectionery
- Opportunity for chocolate confectionery brands to explore unconventional shapes, packaging, and marketing strategies to attract different consumer segments.
- Gag Gifts
- Gag gift retailers can add unique and attention-grabbing products, like Titses chocolate, to their assortment to cater to a novelty-seeking customer base.
- Feminist Merchandise
- The Titses chocolate brand can collaborate with feminist merchandise manufacturers to create products that align with feminist movements and appeal to passionate supporters.
